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Lean on Lean Cuisine

Between work stress, taking care of family, and social obligations, life can get pretty busy. Finding the time and creativity to make a tasty and nutritious meal might be the last thing on your to-do list. Lucky for you, in just 8 minutes, Lean Cuisine can give you strength.

We arranged a series of familiar icons and bold type treatments in a way that suggests ‘organized chaos’, a term our target customer is familiar with. We used Lean Cuisine orange as the dominant color to reinforce branding.

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Hi! My name is Kelly and I'm a designer + art director based in Salt Lake City. My experience includes brand identity design, 360 campaigns, content creation, UX design, motion graphics, and on-set art direction. I've worked with major brands such as Google, Viacom, Volvo, Blue Apron, Marriott, Gillette, and T.J. Maxx. When not designing, you can find me skiing, climbing, or snuggling with my pup.

 

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