We produced a series of TV spots that bring ScotchBlue’s tagline to life: “Pull Off a Better Paint Job.” In each spot, the painter covers up the 4th wall with tape and paint, inviting the viewer to be part of the story. As the painter peels off the tape, she reveals the beautiful room that was made possible by ScotchBlue, as well as a very closeup view of the crisp, perfect lines you can “pull off” when you choose ScotchBlue.