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Volvo Thumb Drive

When Volvo released the XC60 Sedan, designed especially for urban drivers, their goal was to put the car on the radar of a younger & less "Volvo-traditional" audience.

After studying our target group’s habits, interests, and love of street art, we created a campaign that allows them to tour 4 cities and experience the exciting features of the XC60. On Instagram. With their thumb.

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