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Volvo Thumb Drive

When Volvo released the XC60 Sedan, designed especially for urban drivers, their goal was to put the car on the radar of a younger & less "Volvo-traditional" audience.

After studying our target group’s habits, interests, and love of street art, we created a campaign that allows them to tour 4 cities and experience the exciting features of the XC60. On Instagram. With their thumb.

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Hi! My name is Kelly and I'm a designer + art director based in Salt Lake City. My experience includes brand identity design, 360 campaigns, content creation, UX design, motion graphics, and on-set art direction. I've worked with major brands such as Google, Viacom, Volvo, Blue Apron, Marriott, Gillette, and T.J. Maxx. When not designing, you can find me skiing, climbing, or snuggling with my pup.

 

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